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BEGIN:VEVENT
DTSTART:20181213T143000Z
DTEND:20181213T173000Z
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SUMMARY:Introduction to Google Analytics
DESCRIPTION:INTRODUCTON TO GOOGLE ANALYTICS\n\nPRESENTED BY: The Professional Development Collaborative and MassHire Metro North Career Centers\n\nWHEN: Thursday\, December 13\, 2018\, 9:30 am   12:30 pm\n\nWHERE: MASSHIRE Metro North Career Center\, Woburn\, formerly The Career Place\, 100 TradeCenter\, G-100\, Woburn\, MA. Free Parking. \n\nCOST: $65.00   Materials fee: $5.00\,   Total Cost: $70.00                        \n\nTO REGISTER: Go to www.pdcboston.org.  \n\n \n\nGoogle Analytics possesses an amazing 67% market share of all analytics applications used today.   Knowing how to use it is a great skill to have and makes you all the more employable!  This introductory course offers a thorough coverage of the basics of Google Analytics.   It will provide you with the competency needed to use it in your professional and personal life. You'll also receive additional resources should you wish to study for the Google Analytics Individual Qualification Exam [GAIQ] plus free certification links.\n\n\n\nHere's just some of what you'll learn:\n\n	An explanation of how GA's technology works and compares to other web analytics applications\n	How to install it and links to other resources\n	A primer on web data to understand how it is used and what it can and cannot tell you\n	A review of GA's five major reporting areas and its customization section\, highlighting:  Customer Acquisition\, Mobile Devices\, Segments\, Conversion Tracking\, and more!\n	A review of GA's Admin area including such topics as configuration\, Goal set up\, filters\, and user permissions\n\n \n\nWho Should Attend? Google Analytics is crucial for today's information and business professionals\, for entrepreneurs\, web site developers\, traditional marketers or anyone interested in staying up-to-date on the most popular web analytics application used in the world today.\n\n \n\nPRESENTER: Mary Kay Lofurno\, MBA\, started her career as a marketing research analyst at an \n\neconometric modeling firm and went on to lead marketing efforts with firms including business\n\nto business technologies\, eLearning\, online education\, publishing and ecommerce. She began optimizing web sites in 1997 and has successfully marketed hundreds of web sites\, mobile applications and online subscription services that use conversion types such as lead generation\, subscription\, and web traffic for advertising sales.  Google AdWords and GAIQ certified\, Mary Kay taught Google Analytics and digital marketing in corporate settings and has been an adjunct  professor at BU's Metropolitan College teaching Marketing\, Ecommerce and Web Design. \n\n"Training Today's Professionals For Tomorrow's Workplace"\nTo Register: https://pdcboston.org/courses/introduction-google-analytics
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:18px"><strong><span style="color:#CC3300">INTRODUCTON TO GOOGLE ANALYTICS</span><br />\n<span style="font-size:12px">PRESENTED BY: The Professional Development Collaborative and MassHire Metro North Career Centers</span><br />\n<span style="color:#CC3300">WHEN: </span><span style="color:#000066">Thursday\, December 13\, 2018\, 9:30 am &ndash\; 12:30 pm</span></strong></span><br />\n<span style="font-size:18px"><strong><span style="color:rgb(204\, 51\, 0)">WHERE:&nbsp\;</span></strong></span><strong><span style="color:rgb(0\, 0\, 102)"><span style="font-size:20pt"><span style="font-size:18px">MASSHIRE Metro North Career Center\,</span></span></span></strong><strong><span style="color:#000066"><span style="font-size:20.0pt">&nbsp\;<span style="font-size:18px">Woburn</span></span></span></strong><span style="font-size:18px"><strong><span style="color:#000066">\,</span></strong></span> <span style="font-size:14px"><span style="color:#002060">formerly </span><strong><span style="color:#C00000">The Career Place</span></strong><strong><span style="color:#002060">\, </span></strong>100 TradeCenter\, G-100\, <strong>Woburn\, MA</strong><span style="color:#002060">. </span>Free Parking<span style="color:#002060">. </span><br />\n<strong><span style="color:#CC3300">COST: </span></strong>$65.00&nbsp\;&nbsp\; <strong><span style="color:#CC3300">Materials fee</span></strong>: $5.00\,&nbsp\;&nbsp\; <strong><span style="color:#CC3300">Total Cost</span><span style="color:#E36C0A">:</span></strong> $70.00&nbsp\;&nbsp\; &nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;&nbsp\;<br />\n<strong><span style="color:#CC3300">TO REGISTER:</span></strong> Go to <strong><span style="color:#000099"><a href="https://pdcboston.org/courses/introduction-google-analytics"><span style="color:#000099">www.pdcboston.org</span></a></span></strong></span><span style="color:#000099"><span style="font-size:12.0pt">. </span></span>&nbsp\;<br />\n&nbsp\;<br />\n<span style="font-size:12.0pt">Google Analytics possesses an amazing <strong>67% market share</strong> of all analytics applications used today. &nbsp\;&nbsp\;Knowing how to use it is a great skill to have and makes you all the more employable!&nbsp\; This introductory course offers a thorough coverage of the basics of Google Analytics.&nbsp\;&nbsp\;&nbsp\;It will provide you with the competency needed to use it in your professional and personal life.&nbsp\;You&rsquo\;ll also receive additional resources should you wish to study for the Google Analytics Individual Qualification Exam [GAIQ] plus free certification links</span>.<br />\n<br />\n<strong><span style="color:#CC3300"><span style="font-size:12.0pt">Here&rsquo\;s just some of what you&rsquo\;ll learn:</span></span></strong>\n<ul>\n	<li>An explanation of how GA&rsquo\;s technology works and compares to other web analytics applications</li>\n	<li>How to install it and links to other resources</li>\n	<li>A primer on web data to understand how it is used and <em>what it can</em> and <em>cannot </em>tell you</li>\n	<li>A review of GA&rsquo\;s five major reporting areas and its customization section\, highlighting: &nbsp\;Customer Acquisition\, Mobile Devices\, Segments\, Conversion Tracking\, and more!</li>\n	<li>A review of GA&rsquo\;s Admin area including such topics as configuration\, Goal set up\, filters\, and user permissions</li>\n</ul>\n&nbsp\;<br />\n<strong><span style="color:#CC3300">Who Should Attend? </span></strong>Google Analytics is crucial for today&rsquo\;s information and business professionals\, for entrepreneurs\, web site developers\, traditional marketers or anyone interested in staying up-to-date on the most popular web analytics application used in the world today.<br />\n&nbsp\;<br />\n<strong><span style="color:#CC3300"><span style="font-family:calibri\,sans-serif">PRESENTER: </span></span></strong><strong><span style="color:#000066"><span style="font-size:12.0pt">Mary Kay Lofurno</span></span></strong><span style="font-size:12.0pt">\, MBA\, started her career as a marketing research analyst at an </span><br />\n<span style="font-size:12.0pt">econometric modeling firm and went on to lead marketing efforts with firms including business</span><br />\n<span style="font-size:12.0pt">to business technologies\, eLearning\, online education\, publishing and ecommerce. She began </span><span style="font-size:12.0pt">optimizing web sites in 1997 and has successfully marketed hundreds of web sites\, mobile app</span><span style="font-size:12.0pt">lications and online subscription services that use conversion types such as lead generation\, </span><span style="font-size:12.0pt">subscription\, and web traffic for advertising sales.&nbsp\; Google AdWords and GAIQ certified\,&nbsp\;</span><span style="font-size:12.0pt">Mary Kay taught Google Analytics and digital marketing in corporate settings and has been an adjunct&nbsp\; </span><span style="font-size:12.0pt">professor </span>at BU&rsquo\;s Metropolitan College teaching Marketing\, Ecommerce and Web Design.&nbsp\;\n\n<div style="text-align: center\;"><span style="color:#0000CC"><span style="font-family:calibri\,sans-serif"><span style="font-size:11.0pt">&ldquo\;Training Today&rsquo\;s Professionals For Tomorrow&rsquo\;s Workplace</span></span></span>&rdquo\;</div>\nTo Register:&nbsp\;<u><span style="color:blue"><span style="font-family:times new roman\,serif"><span style="font-size:14.0pt"><a href="https://pdcboston.org/courses/introduction-google-analytics"><span style="color:blue">https://pdcboston.org/courses/introduction-google-analytics</span></a></span></span></span></u>
LOCATION:WHERE: MASSHIRE Metro North Career Center\, Woburn\, formerly The Career Place\, 100 TradeCenter\, G-100\, Woburn\, MA. Free Parking.
UID:e.2584.3727
SEQUENCE:3
DTSTAMP:20260515T150305Z
URL:https://business.cambridgechamber.org/events/details/introduction-to-google-analytics-12-13-2018-3727
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