BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20190228T143000Z DTEND:20190228T173000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Create Compelling Website Content DESCRIPTION:Want to start writing content for your business or non-profit website but don't know where to begin?\n\n \n\nContent is key to your website's success and it's easy to feel overwhelmed by content creation. This workshop will make this task a lot easier. In it you'll learn how to break down the project to make it more manageable and master three tools that make writing a site easier 1) Personas\, or customer profiles\, keeping your content focused on what your readers want to learn\, 2) Brand Key\, to talk more easily about your company and what you have to offer\, and\, 3) The Reader's Rule which will keep the tone and style of your writing sharp. \n\n \n\nWe'll look at successful sites as well as some not so successful ones (please print out your own examples to share). This is a workshop\, so please come ready to try your hand at developing copy and getting input. Already in the middle of a project? Feel free to bring it in for review.\n\n \n \n \n \n \n \n \n\nParticipants Will Learn:\n\n\n How to prepare for writing a web site\n Things to consider: Information architecture\, SEO\, social media\n Tools for making writing a site easier\n Tools for writing higher quality copy\n\nPresenter: Susan Munter is an experienced brand strategist\, working for over a decade with leading advertising agencies such as Digitas\, Hill Holiday and PJA. She has advised companies across the globe\, including American Express\, Johnson & Johnson\, Iron Mountain\, Genzyme and the US Army. She heads Branding Band\, a marketing collaborative serving entrepreneurs over the age of 55. \n\n \n"Training Today's Professionals For Tomorrow's Workplace" X-ALT-DESC;FMTTYPE=text/html:Want to start writing content for your business or non-profit website but don&rsquo\;t know where to begin?
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\nContent is key to your website&rsquo\;s success and it&rsquo\;s easy to feel overwhelmed by content creation. This workshop will make this task a lot easier. In it you&rsquo\;ll learn how to break down the project to make it more manageable and master three tools that make writing a site easier 1) Personas\, or customer profiles\, keeping your content focused on what your readers want to learn\, 2) Brand Key\, to talk more easily about your company and what you have to offer\, and\, 3) The Reader&rsquo\;s Rule which will keep the tone and style of your writing sharp.
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\nWe&rsquo\;ll look at successful sites as well as some not so successful ones (please print out your own examples to share). This is a workshop\, so please come ready to try your hand at developing copy and getting input. Already in the middle of a project? Feel free to bring it in for review.\n\n \n \n \n \n \n
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\nParticipants Will Learn:\n\n\nPresenter: Susan Munter is an experienced brand \;strategist\, working for over a decade with leading advertising agencies such as Digitas\, Hill Holiday and PJA.  \;She has advised companies across \;the globe\, including American Express\, Johnson &\; Johnson\, Iron Mountain\, Genzyme and the US Army. She heads Branding Band\, a marketing \;collaborative serving entrepreneurs over the age of 55. \;
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&ldquo\;Training Today&rsquo\;s Professionals For Tomorrow&rsquo\;s Workplace&rdquo\;
\n LOCATION:WHERE: MASSHIRE Metro North Career Center\, Woburn\, formerly The Career Place\, 100 TradeCenter\, G-100\, Woburn\, MA. Free Parking. COST: $63.00 Materials fee $7.00 TOTAL: $70.00 Laptops are welcome. TO REGISTER: Go to www.pdcboston.org. Space is Limited. UID:e.2584.3796 SEQUENCE:3 DTSTAMP:20260407T102816Z URL:https://business.cambridgechamber.org/events/details/create-compelling-website-content-3796 END:VEVENT END:VCALENDAR